Founder
Jayson Lee
One of the two people you talk to. Faces, names, no handoff mill.
For guys who run the jobs
We get the lead. Then we get the quote.
You want to stay on the job. The hard part is getting the phone to ring with the right work. Then those calls still need to become quotes, not dead voicemails.
Aidan's lawn business booked $11,642 of new work on about $1,900 of ad spend in about 2.5 weeks (about $6 booked per $1 spent). 31% of leads booked. One case. Not typical.
The team
Meet Jay and Scott.
Founder and co-founder. You talk to the people doing the work.
Co-Founder
Scott Gonzalez
The person on the 45-minute call. Two people. You talk to the people doing the work.
Aidan's lawn business booked $11,642 of new work on about $1,900 of ad spend in about 2.5 weeks (about $6 booked per $1 spent). 31% of leads booked. One case. Not typical.
The problem
You got into this to run jobs.
Quiet weeks hurt. Busy weeks still leak when a good call never becomes an estimate.
Wrong job
Most owners get told to become marketers.
That is the wrong job. Getting the right people to call is the hard part.
The leak
Turning those calls into quotes is how the week holds.
A ringing phone is not enough if the next step dies in voicemail.
What books work
Doubt does not book work.
Dead voicemails do not either.
What Ferrum does
Ferrum gets the phone ringing and helps turn calls into quotes so you are not the ads guy.
Right people calling. More of those calls become estimates and booked work. Your stuff stays in your name.
Phone first.
We lead with the phone ringing with the right jobs. That is the harder part.
Calls become quotes.
We handle what happens after the call so more of those conversations become estimates and booked work.
Your stuff stays yours.
Jay and Scott. Two people. Accounts and site stay in your name. We care about booked work, not vanity numbers.
How it works
Four steps from the call to staying on the job.
The headline is the phone ringing with the right jobs, and more of those calls becoming quotes, so you can stay on the job.
Book the call with Scott.
Forty-five minutes. Bring how the phone rings today and what happens after.
Fit check.
Your jobs, your market, and whether you want to stay on the tools while we get the phone ringing and help turn calls into quotes.
Calls become quotes.
Right people calling. Then more of those calls become estimates and booked work.
You keep running jobs.
Your stuff stays in your name. We watch booked work.
What we do not sell as the core
Not our headline offer.
If something else fits later, it is later. The headline is calls, quotes, and booked work so you can stay on the job.
A giant stack of every marketing channel
Pay-per-lead schemes
Directory marketplaces as the main engine
A new website as the product
Retainer SEO as the product
Making you live in dashboards
A revenue floor that says you are not big enough
Published cases
Two client cases. Outcome only.
Real businesses. Named results. Not a promise that yours will match.
Aidan, in his own words
Spiced Up Lawn Service
$11.6k
booked work
~$1.9k
ad spend
31%
leads booked
Aidan's lawn business booked $11,642 of new work on about $1,900 of ad spend in about 2.5 weeks (about $6 booked per $1 spent). 31% of leads booked. One case. Not typical.
Arbuckle Nursery and Landscaping
Michael · Indianapolis suburbs · hardscape
$5k
booked & paid
~$1.8k
ad spend
~2.8×
on ad dollars
Michael's hardscape business booked $5,000 of paid work from our ads on about $1,795 of Meta spend (~2.8× on ad dollars). Ads also drove about $270k in quotes across 27 leads. One case. Not typical.
Two published client cases. Neither promises the same result for every business. Spiced dollars are Jobber-matched booked work for one launch window. Arbuckle dollars are one paid job and Meta spend from the July 29 2026 client reports; quote pipeline is secondary.
Before you book
Clear answers to the practical questions.
Straight answers about fit, proof, and what stays in your name.
Do I need more calls, or better quoting?
Both. Getting the right people to call is the harder part. Those calls still need to become estimates.
Do you guarantee leads or booked work?
No. Nothing on this site guarantees a lead count, estimate volume, booked job, or revenue amount. We work on the phone ringing and those calls becoming quotes. Results vary.
Is the Spiced booked-work return typical?
No. One client. One launch window. A large job carried a lot of the dollars. Your market will not match it.
Do I have to become the ads guy?
No. That is the point. You stay on the jobs. We get the phone ringing and help turn those calls into quotes.
Do you take my accounts?
No. Your stuff stays in your name.
Are you a big agency?
No. Jay and Scott. Two people.
Is this only for huge companies?
No. Fit means you want to run the jobs and keep your stuff yours. Not a revenue-floor club.
Do you only work lawn and landscape?
We work with home-service guys. Not Florida-only. Lawn, landscape, and tree are common today. Other trades can fit without changing the promise.
Do you publish prices here?
No. Scope and fit come first on the call with Scott.
What if my phone already rings?
Good. Then we still care those calls become quotes and booked work.
Next step
Want the phone ringing with the right jobs, and more of those calls becoming quotes, while you stay on the work?
Bring how the phone rings today and what happens after.
Book a 45-minute call with Scott